Romain Granger

European CRM & Digital Projects Manager

MRM//McCANN (McCANN World Group)

CRM and digital Marketing Agency

​November 2013 - present

Accounts : L'Oréal Luxe EMEA (Lancôme, Yves Saint Laurent, Biotherm, Kiehl's // FR, UK, ES, IT, DE), La Prairie EMEA, Club Med Gym, Malakoff Médéric, SOPRAT SA, ibis Hôtels, Hotpoint, Indesit

 

Multichannel campaigns management

   > Operational management of campaigns, fillowing the Customer Journey and project coordination between all EMEA providers and clients (softwares used : Adobe Campaign / Neolane & Salesforce)

 

CRM and retention strategy consulting

 

Development of Customer Knowledge in collaboration with Datamining specialists

   > Scoring, segmentation, UXM, customer knowledge, studies

 

Consulting and opérational management of Social Media strategies

   > Recommendations on the strategy to operate (which media, type of communication, when to communicate etc.), operational management of the recommended strategy (software used : SocialMoov), reportings

 

New business competition

 

Business developer & Projects manager

pour action !

Operational Marketing Acency (digital, event, content, brand)

 

​September 2011 - November 2013

Accounts : Microsoft, IBM, CGI, Orange BS, Cegid, IFS, Coheris, Entropic Synergies...

 

Business development & projects management
   > Client profolio creation & management (marketing offers, events & Alliancy le mag)

   > Recommendations following customers needs, projects defence/presentation to clients, negociations & closing
   > Supervision and coordination of marketed prestations

Pre-sales marketing management (GenLeads)
   > In charge of the new identity creation for La Club des Partenaires IT
   > Development of strategies in order to enhance company awareness, and to generate leads (email marketing, event organization...)

 

 

Business Developer & Marketing Manager

bFair

Events organization & Professionnel social networks creation

​May 2010 - September 2011

 

Business Development
In charge of a trade fair organization / commercialization

   > Benchmark, creation of the event positionning
   > Client profolio creation & management

Event organization

   > In charge of the global project organization (between the internal teams, providers and clients)

   > Supervision of the project organization and communication

 

Marketing & partnership management
Definition and operational management of the marketing strategy (for the company and each event), and sales materials

   > Communication plan creation (media plan, print & email campaigns, PLV...)

   > Realization of specification notes for the social networks creation

   > Management of the relation with the creative agency

 

Events Project Manager

​MLG Consulting

Events organization

May 2009 - January 2010

 

Events management

   > In charge of the customers & providers relationship management (before, during and after the events organized)
   > Communication plan creation and campaign management
   > Definition of conferences themes (about marketing, CRM, new technologies etc.)